Case Study #1

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Stomp Rocket

 

Challenge:

A decades old toy company that had negative sales growth. They were in danger of losing their Amazon presence and most chains no longer carried their product.

 

Solution:

  • Omni Alliance created exciting, contemporary new packaging for the entire line of products.

  • Omni Alliance created multiple videos showing kids using the products, playing outside, and having FUN.

  • Omni Alliance expanded the line.

  • Omni Alliance hired an aeronautical engineer to create Stunt Planes which do varying tricks in the air.

  • Omni Alliance redesigned the launching pad to allow different angles for takeoff.

  • Product line has became a major success on Amazon with exponential growth

  • Orders and placement from major retailers have recently occurred.

Video directed & produced by Omni Alliance Inc.


Case Study #2

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MULTI SEAL

A non-branded manufacturer of industrial tire sealant wanted to introduce their product to consumers.  Their key competitor is a product called SLIME. This competitor has distribution in virtually all auto supply and large retailers.

Slime product known to not work well by buyers and general public.

Challenge:

Selling in this non-branded product which is vastly superior to SLIME.

Solution: 

Through investigation, it was determined one of the ingredients in Multi-Seal was virtually identical to Dupont Kevlar.  Omni worked with the manufacturer to replace the existing ingredient with Dupont Kevlar.

  • Omni negotiated a worldwide exclusive licensing agreement with Dupont Kevlar.

  • Adding a  “MADE WITH DUPONT KEVLAR” label on the product bottles brought instant credibility with the buyers at the chains.  This resulted in multiple chains testing and reordering.

 

Video directed & produced by Omni Alliance Inc.